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Five Tips on how to use PR for your event campaign

Updated: May 22

Using events as part of your marketing strategy is one of the most effective ways to generate direct ROI and build your company profile. Events significantly contribute to PR by strategically fostering mutually beneficial relationships between organisations and the public, translating into enhanced brand awareness and increased sales for your products or services.

We collaborate with some of the top PR firms in Australia to craft effective strategies tailored to your organization. Here are five tips on how to use events in your PR campaign:

  1. Attend Events: Participate in industry and business networking events to promote your upcoming event and raise your profile.

  2. Build Your Profile: Present at other events to establish your own following and influence, paving the way for a successful event for your business.

  3. Create an Online Presence: Leverage social media communities and groups to share relevant information about your upcoming event through creative content and knowledge sharing.

  4. Utilise Your Talent: Pitch your booked speakers and entertainers to the media for interviews and expert insights, maximising the value of your event’s talent and program.

  5. Target Bloggers and Influencers: Collaborate with bloggers and influencers who have strong followings to tap into their audience and expand your reach.

For more details on how Icon Corporate Events can assist you with your upcoming event, contact us at

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