BRAND EVENTS

Events are an excellent way to connect at all stages of the buyer journey. You can make new connections at tradeshows and networking events or deepen relationships with prospects and customers at more exclusive events.
 

The Icon team has managed brand events including:

  • Product launches and roadshows

  • Community engagement events

  • Networking events

  • Trade shows and exhibitions

  • Virtual events

  • Hybrid events

  • Experiential events

  • Client appreciation events

Specific goals for your event will vary – you could be seeking brand awareness; deeper product knowledge; leads and enquiries, or simply deeper relationships enabling you to retain customers. One thing remains the same – you need a smooth, professionally run, on-brand event which people will remember positively.


For every brand event we manage, Icon Corporate Events delivers human engagement, creativity and exceptional organisational skills.

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Attention to detail and understanding what we needed is such an important detail to master and I must add, Eyob and his entire team are fantastic at doing this. Completing the little things right and ensuring our event went smoothly was really refreshing to see. Highly recommended.

Michael Alayan,
Sydney’s Plumbing Specialists Pty Ltd

We start with close communication with your in-house team or representative to establish the vision, goals and budget for your event. Once these key elements are agreed, we get to work on:

  • Event format and experience (program, activities, entertainment etc.)

  • Potential sponsorship or partner opportunities for your event

  • Creative direction and brainstorming ideas

  • Styling (event construction and props, lighting, furnishings, giveaways etc.)

  • Creating content and collateral to match your brand and the event design (program, invitations, gifts etc.)

  • Sourcing and booking event suppliers (venue, travel, catering, speakers, performers, audio-visual etc.)

  • Administration and budget management (checklists, run sheets, coordination with your team, suppliers and stakeholders)

  • On-site management, so you can focus your attention on your guests

  • Post event assessment and evaluation

We communicate closely with you throughout, so you always know what’s happening, without having to do all the work!


For more information download our detailed Service Briefing. Or if you have specific questions, contact us. We’d love to help!

OUR EXPERIENCE 
Product, service and brand events we’ve organised include:
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CHiQ Australian Market Launch

Chinese TV electronics giant Changhong wanted to launch CHiQ TVs and fridges in Australia.

  • Attended by major appliance retailers

  • F1 Grand Prix theme to fit CHiQ’s partnership

  • Virtual racing simulator

  • Products on display throughout the venue

The Orchards Grand Opening

Sekisui House held a grand opening event for their Hills District development.

  • Attended by property experts and local residents

  • Designed to showcase the Orchards and a greater vision for the Hills

  • Citrus-themed to reflect the history of the area

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WSSBE Expo
  • Small business expo at Rose Hill race course 

  • Managed attendees, exhibitors and full planning of the expo

  • Delivered and managed sponsors including full-day plenary session