BRAND EVENTS
Events are an excellent way to connect at all stages of the buyer journey. You can make new connections at tradeshows and networking events or deepen relationships with prospects and customers at more exclusive events.
The Icon team has managed brand events including:
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Product launches and roadshows
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Community engagement events
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Networking events
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Trade shows and exhibitions
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Virtual events
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Hybrid events
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Experiential events
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Client appreciation events
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Specific goals for your event will vary – you could be seeking brand awareness; deeper product knowledge; leads and enquiries, or simply deeper relationships enabling you to retain customers. One thing remains the same – you need a smooth, professionally run, on-brand event which people will remember positively.
For every brand event we manage, Icon Corporate Events delivers human engagement, creativity and exceptional organisational skills.
We want you to stand out
We start with close communication with your in-house team or representative to establish the vision, goals and budget for your event. Once these key elements are agreed, we get to work on:
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Event format and experience (program, activities, entertainment etc.)
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Potential sponsorship or partner opportunities for your event
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Creative direction and brainstorming ideas
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Styling (event construction and props, lighting, furnishings, giveaways etc.)
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Creating content and collateral to match your brand and the event design (program, invitations, gifts etc.)
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Sourcing and booking event suppliers (venue, travel, catering, speakers, performers, audio-visual etc.)
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Administration and budget management (checklists, run sheets, coordination with your team, suppliers and stakeholders)
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On-site management, so you can focus your attention on your guests
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Post event assessment and evaluation
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We communicate closely with you throughout, so you always know what’s happening, without having to do all the work!
For more information download our detailed Service Briefing. Or if you have specific questions, contact us. We’d love to help!
