CREATE
Dive into a realm of limitless possibilities and watch your vision come to life through expertly executed corporate event planning. At Icon, we don’t just think outside the box; we inhabit it, designing bold, creative event experiences that captivate and inspire.
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From transforming a standard corporate conference into a dynamic, festival-style activation to delivering your message through immersive storytelling and high-impact audience engagement, we specialise in turning ordinary moments into the extraordinary. This is more than event management — it’s the art of bringing your brand to life in unforgettable ways.
Eyob and his team did a great job of organising a recent conference of around 150 attendees. Everything was done on time, and some things done before I thought to ask for them! I would certainly ask Eyob again if/when we hold a similar event.
Helen Sloan,
Southern Sydney Regional Organisation of Councils
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Event inception and concept
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Event consultancy
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Format and content
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Research and feedback
OUR EXPERIENCEÂ
We’ve successfully planned and delivered conferences of all sizes, from intimate gatherings to large-scale productions, for corporate clients, community groups, and professional associations.
Our team brings deep expertise in event planning, conference management, and corporate event coordination, ensuring every event is executed with precision and purpose.
Event Inception and ConceptÂ
Every exceptional event begins with a powerful idea. At Icon Corporate Events, our event inception and conception sessions are where your vision takes shape, blending strategy, creativity, and deep brand understanding. Whether you're planning a corporate event, product launch, conference, or internal team experience, we work closely with you to design a concept that speaks to your audience and reflects your culture.
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Through expert-led brainstorming, we transform your objectives into engaging, high-impact event strategies, complete with interactive ideas, tailored content, and a clear execution plan.
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This is more than just event planning; it’s the blueprint for a memorable and results-driven experience.
Event ConsultancyÂ
Is your event calendar feeling too broad or unfocused, making it hard to track success or control costs? At Icon Corporate Events, we specialise in helping growing businesses refine and optimise their event portfolios for maximum impact. Through in-depth assessment and strategic guidance, we help you clarify your brand vision, rationalise your event offerings, and establish clear KPIs and benchmarks for scale, budget, profitability, and attendee engagement.
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Our practical, methodical approach streamlines event logistics and workflows, improving efficiency and reducing risks. By partnering closely with your team, we ask the right questions and deliver actionable insights that transform how you plan, manage, and measure your events. Whether you’re managing award nights, product launches, or community engagement initiatives, our consultancy empowers you to create focused, impactful events that deliver measurable ROI and sustainable growth.
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Ready to take control of your event strategy and unlock your events’ full potential? Let’s start the conversation today.
Format and ContentÂ
What transforms a good event into an unforgettable experience? It’s the perfect blend of thoughtful structure, compelling storytelling, and cohesive brand visuals, from custom signage and staging to décor and printed collateral, that capture attention and inspire action.
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At Icon Corporate Events, we specialise in recommending event formats that flow effortlessly and align with your brand’s message, audience, and desired outcomes.
Once we understand your objectives, we tailor the experience around them, mapping out the agenda, refining the content strategy, and ensuring every visual element reinforces your identity. From large-scale conference planning and innovative product launches to energising team-building events, our approach ensures every moment is purposeful, engaging, and visually on-brand.
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We don’t just fill agendas — we craft immersive journeys that connect people with your story.
Curious how format, content, and design come together to elevate your next corporate event?