BUILD
Look beyond the present and focus on cultivating your event’s future. Establish a consistent event cadence, whether weekly, monthly, quarterly, or annually, to foster ongoing engagement and audience loyalty.
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Craft strategic event marketing campaigns tailored to your products and services, designed to drive growth and deepen community connection. Harness the strength of your network by actively engaging your attendees, turning them into passionate advocates.
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By integrating valuable feedback and data-driven insights, our corporate event planning approach ensures your event evolves continuously, maintaining its relevance and delivering lasting impact.
Congrats Eyob on hosting a seamless, energetic and engaging Sydney Hills Business Breakfast on the 12 June. As the sponsor of the breakfast, l was impressed with Eyob’s planning, attention to detail and execution of the event. I highly recommend Icon Corporate Events.
Kerrie Powers, Marketing Manager
Westmead Hospital Foundation
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Community strategy
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Marketing strategy
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Social media strategy and delivery
Community StrategyÂ
A successful event doesn’t end when the lights go down; it continues through the connections, conversations, and communities it inspires. At Icon Corporate Events, we help you move beyond one-off activations by building long-term value through thoughtful community and engagement strategies.
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In a fast-evolving industry, the key to sustained growth is keeping your audience connected, invested, and eager to return. That means creating experiences that not only attract new attendees but also keep past participants engaged year after year.
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We develop tailored strategies to help your event evolve, from ongoing communication plans and loyalty-driven content to digital engagement, feedback loops, and post-event touchpoints. Every tactic is designed to turn attendees into advocates and your events into platforms for brand loyalty and momentum.
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Our expertise in corporate event planning is matched by our ability to future-proof your event through intentional community building, so it continues to deliver value long after the last guest departs.
Marketing Strategy
At Icon Corporate Events, we believe great events don’t just happen — they’re discovered, talked about, and remembered. That’s why our event marketing approach starts with your audience and builds outward, using data-driven insights and creative storytelling to spark curiosity and drive attendance.
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We focus on clarity, consistency, and connection, designing campaigns that extend your event’s reach, elevate your message, and create momentum across digital, social, and direct channels. Every touchpoint is intentional, from the first invite to the final follow-up.
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Our strategies aren’t one-size-fits-all. They’re custom-built to match your brand tone, business goals, and audience behaviours, ensuring your event doesn’t just get seen, but gets results.
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If you’re ready to turn visibility into value, we’re ready to build the strategy that gets you there.
Social Media Strategy and Delivery
Social media isn’t just about promotion; it’s about participation. At Icon Corporate Events, we turn online platforms into powerful extensions of your event experience, sparking engagement before, during, and after the big day.
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Our approach is grounded in strategy and storytelling. We dive deep into your audience, align with your event goals, and build a content plan that feels native to each platform, whether it’s LinkedIn thought-leadership, Instagram highlights, or real-time TikTok moments.
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From building anticipation to capturing live energy, we manage the full social ecosystem: content creation, scheduling, paid promotions, influencer coordination, and on-the-ground community management. Every post, comment, and share is part of a bigger plan to amplify reach and deepen audience connection.
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With real-time analytics and post-event insights, we help you understand what landed and how to build on it.
Let’s turn your event into a scroll-stopping story your audience can’t wait to engage with.