When you're building a series of events, one of the hardest things to create is momentum. You may have a strong idea, a clear purpose and an audience you know will benefit from coming together. However you may not yet have the attendance numbers, sponsor relationships or track record to make the proposition easy to sell.

After more than 20 years working in events, I’ve learnt that putting people in a room is actually the easy part. Getting them to care about being there is harder. And creating something that stays with them after they leave? That’s where I think the real work begins.

In a world where teams are constantly moving, responding, adapting and performing, sometimes the most powerful thing you can do is slow down.