Effective communication with attendees is one of the biggest drivers of event success. Whether your event is in-person, hybrid or fully online, the way you share information, capture feedback and engage people throughout the experience will strongly influence how they feel about your brand and whether they return.

Professional Speakers Australia (PSA) held its annual National Convention at the Melbourne Convention and Exhibition Centre. After two years of industry reinvention, virtual delivery, and adapting to new technology post-COVID, the 2023 convention marked a true fresh start for members.

There’s an old saying: "The best navigator is the one who’s survived the storm." In the events industry, this couldn’t be more true. When the pressure is high and expectations are even higher, experience and expertise matter. And when you’re competing in a market as sophisticated and fast-moving as event management, choosing the right partner isn’t just important, it’s essential.

From canapés to culinary theatre, how to make food the star of your event. Food at a corporate event isn’t just about catering, it’s a strategic element that shapes how your guests feel, connect, and remember the experience. The right menu sets the mood, reflects your brand, and fuels meaningful conversations. Whether it’s a leadership retreat, gala dinner, product launch, or staff celebration, your menu is an opportunity to leave a lasting impression.

At Icon Corporate Events, we know entertainment is never just “filler” at a corporate event. The right entertainment sets the tone, reinforces your brand and leaves guests with a lasting impression. Whether you’re planning an elegant gala dinner or a vibrant family fun day, entertainment is the thread that ties the experience together.

Events can deliver huge value from brand growth to sales leads but to prove it, you need to measure ROI. Here’s a quick guide to the most effective ways to track your event’s impact.

Discover how partnering with a charity can boost your brand, engage employees, expand your network, and make a real community impact.

When it comes to delivering a successful conference or corporate event, the social elements, especially dinners, awards nights and networking functions, are often what guests remember most.

In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

In the world of events, just like in real estate, location is everything. Choosing the right destination, whether local or international, can be the difference between an unforgettable experience and an uninspired, box-ticking program.

Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:

Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.

Creating engaging and unforgettable events can be a challenge, but with the right ideas, you can captivate your audience and leave a lasting

Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive

In today's world, sustainability is more than just a buzzword—it's a necessity. As event planners, it's our responsibility to minimise...

An Easter-iffic themed corporate event incorporates elements that evoke the spirit of Easter, which typically includes themes of renewal,...

An experience to remember - 10 Corporate Christmas Party Ideas. We’ve included options for companies big and small, local and national.

Client: Sydney Hills Business Chamber (SHBC) The Sydney Hills Business Chamber is one of the region’s most active and influential business networks, known for its strong membership engagement and high-profile annual events. Icon Corporate Events had proudly partnered with SHBC for several years—until COVID-19 brought in-person gatherings to a halt. Event Challenge By early 2021, the Chamber had not hosted a face-to-face event for nearly 12 months. To restore confidence and re

Have you ever found yourself tuning into a virtual event only to come out feeling like it’s another YouTube clip? Virtual events are here...

My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even