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Why the Future of Marketing Is In-Person Events
In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.


Location, How the Right Destination Makes Your Event Unforgettable
In the world of events, just like in real estate, location is everything. Choosing the right destination, whether local or international, can be the difference between an unforgettable experience and an uninspired, box-ticking program.


It’s Pawsitively Unforgettable: Outstanding Results from This Year’s Festival!
Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:


Engage and Inspire: Designing a Memorable Event Program
Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.


25 Innovative Event Ideas and Activities to Elevate Your Attendees Experience
Creating engaging and unforgettable events can be a challenge, but with the right ideas, you can captivate your audience and leave a lasting


How to come up with creative ideas for your next event?
Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive


Creating Sustainable Events: A Guide to Eco-Friendly Planning
In today's world, sustainability is more than just a buzzword—it's a necessity. As event planners, it's our responsibility to minimise...


Easter-iffic Corporate Event Ideas
An Easter-iffic themed corporate event incorporates elements that evoke the spirit of Easter, which typically includes themes of renewal,...


An experience to remember - 10 Corporate Christmas Party Ideas 2022
An experience to remember - 10 Corporate Christmas Party Ideas. We’ve included options for companies big and small, local and national.


CASE STUDY – Relaunching SHBC Live Events after COVID
The client The Sydney Hills Business Chamber is one of Sydney’s most vibrant and active chambers, with a growing, actively engaged...


Attending a Virtual Event? Tips and tricks to maximise your engagement
Have you ever found yourself tuning into a virtual event only to come out feeling like it’s another YouTube clip? Virtual events are here...


The Power of Connecting: An event manager's life
My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even


Hybrid Events - What you need to know.
As we navigate and utilise the virtual world to host our current events with our clients, we can’t help but wonder how our industry will...


Event solutions through these tough times
Keep calm and keep meeting is the message that we've received from Meetings and Events Australia (MEA) with assurances from Josh...


How to prepare for your upcoming trade show? 5 tips for Exhibitors.
Exhibiting at a trade show or an expo is a powerful way to promote your business and generate leads. It’s also a great way to build your...


Five Senses that deliver fabulous Gala Dinners
A subtle way to reinforce your theme and brand is through playing with the five senses of hearing, seeing, tasting, touching and smelling.


How to Plan a Safe, Memorable & Engaging Corporate Christmas Party
Planning your corporate Christmas party should be a rewarding experience that celebrates your team, not a risk to your company’s reputation. While we’ve all heard stories of office parties gone wrong, the truth is that your end-of-year celebration remains one of the most powerful ways to engage, motivate, and reward employees for their hard work.
The Experience Index Blog Copyright 2019
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