There’s an old saying: "The best navigator is the one who’s survived the storm." In the events industry, this couldn’t be more true. When the pressure is high and expectations are even higher, experience and expertise matter. And when you’re competing in a market as sophisticated and fast-moving as event management, choosing the right partner isn’t just important, it’s essential.

Events aren’t just about gatherings or entertainment, when done strategically, it becomes a powerful business tool. For CEOs, directors and business leaders, events can strengthen teams, fuel growth and deepen client relationships. However to achieve this, events need to be planned with purpose.

Discover how partnering with a charity can boost your brand, engage employees, expand your network, and make a real community impact.

When it comes to delivering a successful conference or corporate event, the social elements, especially dinners, awards nights and networking functions, are often what guests remember most.

In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

The End of Financial Year (EOFY) is more than just a deadline for accountants, it presents a strategic opportunity for businesses to leverage events for both internal growth and external engagement. Here’s how maximise your EOFY impact with strategic events.

Events are more than just calendar dates. They provide real-world opportunities for people to connect, collaborate and grow. From annual conferences and networking meet-ups to workshops and staff festivals, events

Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.

Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.

Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive

Launching a product successfully involves careful planning and execution. Here is 5 steps to help launch your product.

After an incredible 2019 festival, the team at Icon are back supporting Mind Connections Foundation with the only festival dedicated to...

Event management is a multifaceted endeavour that demands a delicate balance between creativity, precision, and resourcefulness. Behind...

My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even

Ever invested in an event activation that just didn’t deliver? We get it! event sponsorship and activation can be a significant financial and time commitment. And when there’s no return on that investment, it can feel like a missed opportunity.