"The thing nobody tells you," Marcus says now, "is that you don't feel it happening. You think you're managing. You're functional. You're getting things done. And then one day your body just stops cooperating and you realise you've been running on fumes for longer than you know."

Beyond the Brief (BTB) is a marketing event series designed to bring together NSW’s marketing community through insightful conversations, professional networking and thought leadership. The inaugural event, Innovation That Cuts Through in Modern Marketing, was delivered as a panel luncheon hosted at Macquarie University City Campus in the Sydney CBD.

Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.

Artificial Intelligence is everywhere in the events industry conversation. From automated run sheets to AI-generated stage visuals, the narrative suggests that events are on the brink of a technological revolution. But beneath the headlines and product demos, one question remains: Is AI genuinely transforming event management, or is much of it marketing hype? This article breaks down where AI delivers measurable value, where it falls short, and how corporate event teams can a

Day at the Bay was a fun-filled, family-friendly day featuring a scenic walk along the bay, delicious food and a range of activities, all in support of vital food services for those doing it tough. Held on Saturday 20th September at Leichhardt Oval 3, Lilyfield from 8am to 3pm, this year’s event was bigger, better and more memorable than ever.

For start-ups, visibility alone is not enough. Trust, credibility and momentum are what move the needle and few tools deliver all three as effectively as well-designed events.

Professional Speakers Australia (PSA) held its annual National Convention at the Melbourne Convention and Exhibition Centre. After two years of industry reinvention, virtual delivery, and adapting to new technology post-COVID, the 2023 convention marked a true fresh start for members.

There’s an old saying: "The best navigator is the one who’s survived the storm." In the events industry, this couldn’t be more true. When the pressure is high and expectations are even higher, experience and expertise matter. And when you’re competing in a market as sophisticated and fast-moving as event management, choosing the right partner isn’t just important, it’s essential.

Events aren’t just about gatherings or entertainment, when done strategically, it becomes a powerful business tool. For CEOs, directors and business leaders, events can strengthen teams, fuel growth and deepen client relationships. However to achieve this, events need to be planned with purpose.

Discover how partnering with a charity can boost your brand, engage employees, expand your network, and make a real community impact.

When it comes to delivering a successful conference or corporate event, the social elements, especially dinners, awards nights and networking functions, are often what guests remember most.

In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

The End of Financial Year (EOFY) is more than just a deadline for accountants, it presents a strategic opportunity for businesses to leverage events for both internal growth and external engagement. Here’s how maximise your EOFY impact with strategic events.

Events are more than just calendar dates. They provide real-world opportunities for people to connect, collaborate and grow. From annual conferences and networking meet-ups to workshops and staff festivals, events

Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.

Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.

Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive

Launching a product successfully involves careful planning and execution. Here is 5 steps to help launch your product.

After an incredible 2019 festival, the team at Icon are back supporting Mind Connections Foundation with the only festival dedicated to...

Event management is a multifaceted endeavour that demands a delicate balance between creativity, precision, and resourcefulness. Behind...