Professional Speakers Australia (PSA) held its annual National Convention at the Melbourne Convention and Exhibition Centre. After two years of industry reinvention, virtual delivery, and adapting to new technology post-COVID, the 2023 convention marked a true fresh start for members.

There’s an old saying: "The best navigator is the one who’s survived the storm." In the events industry, this couldn’t be more true. When the pressure is high and expectations are even higher, experience and expertise matter. And when you’re competing in a market as sophisticated and fast-moving as event management, choosing the right partner isn’t just important, it’s essential.

From canapés to culinary theatre, how to make food the star of your event. Food at a corporate event isn’t just about catering, it’s a strategic element that shapes how your guests feel, connect, and remember the experience. The right menu sets the mood, reflects your brand, and fuels meaningful conversations. Whether it’s a leadership retreat, gala dinner, product launch, or staff celebration, your menu is an opportunity to leave a lasting impression.

Events aren’t just about gatherings or entertainment, when done strategically, it becomes a powerful business tool. For CEOs, directors and business leaders, events can strengthen teams, fuel growth and deepen client relationships. However to achieve this, events need to be planned with purpose.

At Icon Corporate Events, we know entertainment is never just “filler” at a corporate event. The right entertainment sets the tone, reinforces your brand and leaves guests with a lasting impression. Whether you’re planning an elegant gala dinner or a vibrant family fun day, entertainment is the thread that ties the experience together.

Discover how partnering with a charity can boost your brand, engage employees, expand your network, and make a real community impact.

When it comes to delivering a successful conference or corporate event, the social elements, especially dinners, awards nights and networking functions, are often what guests remember most.

In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

The End of Financial Year (EOFY) is more than just a deadline for accountants, it presents a strategic opportunity for businesses to leverage events for both internal growth and external engagement. Here’s how maximise your EOFY impact with strategic events.

In the world of events, just like in real estate, location is everything. Choosing the right destination, whether local or international, can be the difference between an unforgettable experience and an uninspired, box-ticking program.

Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:

Research shows that events are one of the most effective ways to engage consumers and clients with your brand or product. When planning your

Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.

Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.

Return on Investment (ROI) for corporate events is more important than ever. Whether it’s a product launch, conference, seminar or team

Creating engaging and unforgettable events can be a challenge, but with the right ideas, you can captivate your audience and leave a lasting

Immersive experiences are rapidly gaining popularity as brands aim to leave a lasting impression and boost customer engagement.

Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive

In today's world, sustainability is more than just a buzzword—it's a necessity. As event planners, it's our responsibility to minimise...

Founded in 2013 by Harinder and Maninder, after their tragic loss left them thirsting for meaningful, sustainable support services, the...