Social media gives event organisers multiple ways to build awareness, drive registrations and keep attendees engaged before, during and after an event. The key is choosing platforms based on your audience and the type of event you’re promoting. Here are 15 of the most useful platforms for event promotion in 2026, with practical tactics you can implement immediately.

Last week, we had the privilege of meeting with a newly formed charity that was passionate about creating meaningful change in their community. Like many organisations in their early stages, they had a powerful mission, an inspiring vision and a genuine desire to make an impact through an event.

Last week, our team attended an event hosted by Wellbeing Australia, bringing together leaders and professionals who are actively shaping the future of workplace wellbeing.

Marketing Coordinator vs. Event Coordinator: Why These Are Two Different Hires. We have been seeing a lot of marketing coordinator roles that carry a significant volume of event coordinating responsibilities.

We're pleased to announce that Icon Corporate Events is now a member of the Australian Business Events Association (ABEA), the peak industry body representing Australia's business events sector.

In today's competitive business environment, organisations are investing millions into recruitment, technology and employee benefits. Yet one of the most powerful drivers of employee engagement, retention and workplace culture is often overlooked: intentional corporate event management.

As the End of Financial Year (EOFY) approaches, businesses are focused on budgets, forecasting, reporting and preparing for the year ahead. While financial planning takes centre stage, EOFY also presents one of the best opportunities to strategically plan future events that support business growth, team culture and client engagement.

Networking works best when the format drives interaction, not just attendance. Below is a refined set of the strongest corporate networking formats used globally, short, practical and outcome-focused.

The Mount Druitt Ethnic Communities Agency (MECA) is an independent, community-based organisation dedicated to informing, linking, and empowering people from culturally diverse backgrounds across Western Sydney.

"The thing nobody tells you," Marcus says now, "is that you don't feel it happening. You think you're managing. You're functional. You're getting things done. And then one day your body just stops cooperating and you realise you've been running on fumes for longer than you know."

When it comes to planning corporate events, the theme you choose can make all the difference. It sets the tone, sparks excitement and creates memorable experiences that resonate long after the event ends. I’ve seen firsthand how a well-crafted theme can transform a standard gathering into an extraordinary occasion. Whether you’re organising a conference, gala, team-building day, or product launch, innovative event theme ideas can elevate your event to new heights.

First time client, Zendesk engaged us to design and deliver a memorable end-of-year celebration for their team in Sydney. The objective was to bring colleagues together after a busy year to recognise achievements, strengthen relationships, and create a relaxed environment for social connection.

Beyond the Brief (BTB) is a marketing event series designed to bring together NSW’s marketing community through insightful conversations, professional networking and thought leadership. The inaugural event, Innovation That Cuts Through in Modern Marketing, was delivered as a panel luncheon hosted at Macquarie University City Campus in the Sydney CBD.

If there’s one constant in event management, it’s this: budgets are a moveable beast! No matter how well you plan, programs evolve. Agendas shift. Stakeholders request additions. Occasionally, funding is reduced altogether. Creating and managing an event budget isn’t just about listing costs, it’s a discipline that requires foresight, flexibility and commercial judgement.

Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.

Artificial Intelligence is everywhere in the events industry conversation. From automated run sheets to AI-generated stage visuals, the narrative suggests that events are on the brink of a technological revolution. But beneath the headlines and product demos, one question remains: Is AI genuinely transforming event management, or is much of it marketing hype? This article breaks down where AI delivers measurable value, where it falls short, and how corporate event teams can a

Day at the Bay was a fun-filled, family-friendly day featuring a scenic walk along the bay, delicious food and a range of activities, all in support of vital food services for those doing it tough. Held on Saturday 20th September at Leichhardt Oval 3, Lilyfield from 8am to 3pm, this year’s event was bigger, better and more memorable than ever.

For start-ups, visibility alone is not enough. Trust, credibility and momentum are what move the needle and few tools deliver all three as effectively as well-designed events.

We’re excited to share our upcoming webinar series, designed to help you create meaningful experiences, build trust, and drive engagement through events.

Effective communication with attendees is one of the biggest drivers of event success. Whether your event is in-person, hybrid or fully online, the way you share information, capture feedback and engage people throughout the experience will strongly influence how they feel about your brand and whether they return.