How to Choose the Best Entertainment for Your Next Event

At Icon Corporate Events, we know entertainment is never just “filler” at a corporate event. The right entertainment sets the tone, reinforces your brand and leaves guests with a lasting impression. Whether you’re planning an elegant gala dinner or a vibrant family fun day, entertainment is the thread that ties the experience together.

Tailoring Entertainment to Your Event

Every event has a distinct purpose and audience, so your entertainment should reflect that.

Gala dinners are often attended by executives, clients and award recipients in a formal setting. Guests expect sophistication, so think along the lines of live music (jazz, classical, or contemporary), accomplished MCs, keynote speakers or polished stage acts. The entertainment should reflect your company’s ethos, an innovative brand might opt for illusionists or multimedia acts, while a heritage-focused organisation could lean towards cultural performers or classical ensembles.

Corporate family days or festivals are all about inclusivity and fun. These events bring together employees and their families, so the entertainment should cater to all ages. From roving magicians, face painters and balloon artists, to oversized outdoor games, craft corners, and lively stage shows, the key is variety. Themes like carnival, jungle, or fairy tale can guide your selections and create an immersive environment where everyone feels included.

Champagne from the sky with The Play Agency

Entertainment Ideas for Gala Dinners

A gala is your chance to impress and the entertainment should do just that. Popular options include:

Live Music – Jazz trios, string quartets, cover bands, or DJs keep the evening flowing and the dance floor buzzing.

Stage Shows – Surprise your audience with a “wow” act such as an illusionist, aerialist, or choreographed dance piece.

Keynote or celebrity speakers – Inspirational talks or witty MCs can reinforce your event’s message while keeping guests engaged.

Interactive experiences – Branded photo booths, VR activations, or roving performers create memorable touchpoints between formal segments.

Themed performances – Align acts with your event theme, think swing dancers for a Gatsby night or fire performers for an outback celebration.

The secret is balance: entertainment should elevate the event without overshadowing the program.

Entertainment Ideas for Family Fun Days

Family days are about connection, laughter, and shared experiences. Entertainment options to consider:

Roving Entertainers – Magicians, jugglers and costumed characters to delight children and adults alike.

Stage Shows – Puppet theatre, circus acts, or kids’ talent showcases keep the crowd entertained.

Games for all ages – Giant Jenga, ball tosses or obstacle courses to encourage teamwork and fun.

Arts and crafts zones – From face painting to Lego-building and flower-crown workshops, creative corners are always popular.

Live Music – Family-friendly performers bring atmosphere and encourage participation.

Food and Novelty Stalls – Popcorn, ice cream carts, or carnival rides complement the festive feel.

The goal is to create an immersive, festival-style atmosphere that feels welcoming and memorable for every family.

Integrating Entertainment Seamlessly

The flow of entertainment matters just as much as the acts themselves. Entertainment should enhance the event, not interrupt it. Plan carefully:

·      Schedule acts between key segments (e.g. speeches, awards or meal service).

·      Use a professional MC to connect the entertainment to your theme and keep energy levels high.

·      Allow time for set-up and transitions.

·      Always have a Plan B whether it’s a backup performer or a playlist because live events rarely go 100% to plan.

Working with Entertainment Suppliers

When choosing entertainment, clear communication with suppliers is crucial. Always:

·      Share your audience profile, theme, and brand guidelines.

·      Ask for references or review past performances.

·      Confirm technical requirements, insurance, and safety compliance.

·      Get contracts in writing with clear costs, timings, and cancellation policies.

·      Ensure acts can tailor their content to suit your audience and objectives.

Partnering with professional, corporate-experienced entertainers is the best way to avoid surprises and ensure the entertainment truly enhances your event.

Your Entertainment Checklist

Before locking in your acts, ask yourself:

·      Does this fit the event’s theme and brand?

·      Is it appropriate for my audience?

·      Have I reviewed past performances or testimonials?

·      Are logistics, insurance, and permits confirmed?

·      Do I have a backup plan in place?

With these boxes ticked, your gala dinner or family fun day will be on-brand, immersive, and unforgettable.

At Icon Corporate Events, we specialise in crafting experiences that connect people and create measurable outcomes. Get in touch to see how we can help you select the best entertainment your next event. Contact us on info@iconcorpevents.com or call us on 0450 582 080.