Beyond the Brief (BTB) is a marketing event series designed to bring together NSW’s marketing community through insightful conversations, professional networking and thought leadership. The inaugural event, Innovation That Cuts Through in Modern Marketing, was delivered as a panel luncheon hosted at Macquarie University City Campus in the Sydney CBD.

If there’s one constant in event management, it’s this: budgets are a moveable beast! No matter how well you plan, programs evolve. Agendas shift. Stakeholders request additions. Occasionally, funding is reduced altogether. Creating and managing an event budget isn’t just about listing costs, it’s a discipline that requires foresight, flexibility and commercial judgement.

Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.