Location, Location, Location: How the Right Destination Makes Your Event Unforgettable

In the world of events, just like in real estate, location is everything. Choosing the right destination, whether local or international, can be the difference between an unforgettable experience and an uninspired, box-ticking program.

Why Destination Matters

Your event’s destination sets the tone long before guests arrive. A well-chosen location excites attendees, builds anticipation and enhances engagement. A poor choice, on the other hand, can leave people feeling unmotivated, tired, or simply disconnected.

Interestingly, it’s not always about choosing somewhere entirely new. Even if your event returns to a previously used destination, a fresh approach to how it’s presented, offering new local experiences, hidden gems, or updated itineraries, can reinvigorate the entire event.

Key Factors When Choosing a Destination

Several practical elements should guide your decision:

Affordability & Accessibility: Can attendees easily and affordably travel to the location? Long, expensive trips can be a barrier to attendance and energy.
Seasonality: Timing is everything. Weather, school holidays, and even daylight savings can affect your event’s success.
Infrastructure: Reliable internet, strong power supply, and quality facilities are non-negotiable, especially if tech plays a major role in your program.
Political Stability & Safety: Confidence in the destination’s safety and governance gives attendees peace of mind.
Appeal & Variety: Unique venues, great food, and engaging off-site experiences help attendees connect with the destination beyond the event.

Never Skip a Site Visit

No matter how well a destination markets itself online, nothing replaces a pre-event site inspection. What looks perfect in a brochure might not work logistically for your group. A visit allows you to assess venue suitability, infrastructure, supplier capability and more.

Even if you’ve traveled there personally, seeing it through an event lens is different. You need to consider flow, transport, weather contingencies, local support teams, and guest experience. Don’t leave it to chance.

Be Wary of "Exotic" Pitfalls

While remote or exotic destinations sound appealing, they can come with hidden costs and complications. Often, suppliers in these areas operate in a monopoly, meaning fewer options, outdated equipment, and higher prices.

For example, AV services may be unreliable, and staff may not meet professional standards. In such cases, freighting trusted equipment and bringing your own skilled team can be a worthwhile investment,ensuring quality, reliability, and peace of mind.

Think Beyond the Ballroom

A great destination also supports flexibility and atmosphere:

Meeting spaces should cater to various group sizes and setups.
Accommodation must meet the needs of your attendees, from general guests to VIPs.
Outdoor venues for dinners or social functions add magic, but always plan for weather backups and logistical details before signing contracts.

In Summary

Choosing the right location isn’t just about logistics, it’s about creating emotional impact. When attendees are energised by the destination, the event becomes something more: a memory, a story, an experience they’ll talk about long after it’s over.

By planning smart, visiting ahead, and working with trusted professionals, you’ll set the stage for an extraordinary event that stirs connection, delivers ROI and leaves everyone wanting more.

Ready to book your next corporate event at an excpetional location? Contact our team today to discuss how we can help you maximise your event's ROI and create memorable experiences for your team or clients. Email: info@iconcorpevents.com