In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

The End of Financial Year (EOFY) is more than just a deadline for accountants, it presents a strategic opportunity for businesses to leverage events for both internal growth and external engagement. Here’s how maximise your EOFY impact with strategic events.

In the world of events, just like in real estate, location is everything. Choosing the right destination, whether local or international, can be the difference between an unforgettable experience and an uninspired, box-ticking program.

Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:

Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.

Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.

Return on Investment (ROI) for corporate events is more important than ever. Whether it’s a product launch, conference, seminar or team

When it comes to creating memorable event experiences, swag bags are a sure way to leave a lasting impression on your attendees.

Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive

In today's world, sustainability is more than just a buzzword—it's a necessity. As event planners, it's our responsibility to minimise...

After an incredible 2019 festival, the team at Icon are back supporting Mind Connections Foundation with the only festival dedicated to...

Event management is a multifaceted endeavour that demands a delicate balance between creativity, precision, and resourcefulness. Behind...

Have you ever found yourself tuning into a virtual event only to come out feeling like it’s another YouTube clip? Virtual events are here...

Happy New Year! Now that we got through 2020, we were contemplating whether we should put our yearly blog of our Top 5 Event Trends for the

My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even