We're pleased to announce that Icon Corporate Events is now a member of the Australian Business Events Association (ABEA), the peak industry body representing Australia's business events sector.

As the End of Financial Year (EOFY) approaches, businesses are focused on budgets, forecasting, reporting and preparing for the year ahead. While financial planning takes centre stage, EOFY also presents one of the best opportunities to strategically plan future events that support business growth, team culture and client engagement.

Networking works best when the format drives interaction, not just attendance. Below is a refined set of the strongest corporate networking formats used globally, short, practical and outcome-focused.

When it comes to planning corporate events, the theme you choose can make all the difference. It sets the tone, sparks excitement and creates memorable experiences that resonate long after the event ends. I’ve seen firsthand how a well-crafted theme can transform a standard gathering into an extraordinary occasion. Whether you’re organising a conference, gala, team-building day, or product launch, innovative event theme ideas can elevate your event to new heights.

Beyond the Brief (BTB) is a marketing event series designed to bring together NSW’s marketing community through insightful conversations, professional networking and thought leadership. The inaugural event, Innovation That Cuts Through in Modern Marketing, was delivered as a panel luncheon hosted at Macquarie University City Campus in the Sydney CBD.

Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.

Day at the Bay was a fun-filled, family-friendly day featuring a scenic walk along the bay, delicious food and a range of activities, all in support of vital food services for those doing it tough. Held on Saturday 20th September at Leichhardt Oval 3, Lilyfield from 8am to 3pm, this year’s event was bigger, better and more memorable than ever.

We’re excited to share our upcoming webinar series, designed to help you create meaningful experiences, build trust, and drive engagement through events.

Professional Speakers Australia (PSA) held its annual National Convention at the Melbourne Convention and Exhibition Centre. After two years of industry reinvention, virtual delivery, and adapting to new technology post-COVID, the 2023 convention marked a true fresh start for members.

There’s an old saying: "The best navigator is the one who’s survived the storm." In the events industry, this couldn’t be more true. When the pressure is high and expectations are even higher, experience and expertise matter. And when you’re competing in a market as sophisticated and fast-moving as event management, choosing the right partner isn’t just important, it’s essential.

In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

The End of Financial Year (EOFY) is more than just a deadline for accountants, it presents a strategic opportunity for businesses to leverage events for both internal growth and external engagement. Here’s how maximise your EOFY impact with strategic events.

In the world of events, just like in real estate, location is everything. Choosing the right destination, whether local or international, can be the difference between an unforgettable experience and an uninspired, box-ticking program.

Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:

Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.

Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.

Return on Investment (ROI) for corporate events is more important than ever. Whether it’s a product launch, conference, seminar or team

When it comes to creating memorable event experiences, swag bags are a sure way to leave a lasting impression on your attendees.

Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive

In today's world, sustainability is more than just a buzzword, it's a necessity. As event planners, it's our responsibility to minimise our environmental impact and create memorable experiences that align with eco-conscious values. From venue selection to waste management, every aspect of event planning offers opportunities to reduce our carbon footprint and promote sustainability. Here's how you can plan an eco-friendly event that wows attendees while looking after the plane