15 Most Popular Social Media Platforms for Events in 2026

Social media gives event organisers multiple ways to build awareness, drive registrations and keep attendees engaged before, during and after an event. The key is choosing platforms based on your audience and the type of event you’re promoting.

Here are 15 of the most useful platforms for event promotion in 2026, with practical tactics you can implement immediately.

1. Facebook - https://www.facebook.com

Facebook remains one of the strongest all-round platforms for events, combining Events, Groups, Pages and targeted advertising.

Try this:

• Create a dedicated Facebook Event with a clear title, date, location and registration link.

• Share it through your Business Page and relevant Groups.

• Ask speakers, sponsors and partners to co-host or share the event.

• Use targeted Meta advertising to reach specific locations, interests and demographics.

• Retarget people who have interacted with your event or website.

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Best for: Conferences, corporate events, community events and festivals.

2. Instagram - https://www.instagram.com

Instagram is ideal for visually showcasing the experience, speakers, venue and event brand.

Try this:

• Use Reels to introduce speakers, showcase the venue and share previous-event highlights.

• Use Stories for countdowns, polls, FAQs and last-minute reminders.

• Create Collab posts with speakers, sponsors and partners.

• Turn attendee testimonials into short-form video.

• Boost your best-performing content to relevant audiences.

Best for: Brand activations, launches, conferences, festivals and experiential events.

3. TikTok - https://www.tiktok.com

TikTok can generate discovery beyond your existing audience, particularly among younger attendees.

Try this:

• Create short videos answering “Why should I attend?”.

• Show behind-the-scenes production, speakers and venue preparations.

• Turn speakers into content creators by giving them short invitation scripts.

• Use relevant trends and sounds where appropriate.

• Promote strong-performing organic videos using TikTok's paid tools.

Best for: Consumer events, festivals, entertainment and Gen Z audiences.

4. LinkedIn - https://www.linkedin.com

LinkedIn is a priority platform for B2B events, conferences and professional networking.

Try this:

• Create a LinkedIn Event with a clear attendee benefit.

• Publish individual posts introducing speakers and sessions.

• Ask speakers, sponsors and executives to share personal invitations.

• Use polls to generate conversation around your event topic.

• Run LinkedIn Event Ads targeting relevant industries, job titles and seniority levels.

Best for: Conferences, networking events, executive events and professional development.

5. YouTube - https://www.youtube.com

YouTube gives event content a longer lifespan through video search and recommendations.

Try this:

• Create a short event trailer.

• Publish speaker interviews and keynote previews.

• Use Shorts for speaker quotes and event highlights.

• Livestream key sessions where appropriate.

• Turn your post-event recordings into shorter, searchable videos.

Best for: Conferences, education, webinars and thought-leadership events.

6. WhatsApp

WhatsApp is particularly effective for direct attendee communication and community building.

Try this:

• Create an event Community or relevant attendee groups.

• Send registration and deadline reminders to opted-in audiences.

• Share agendas, venue information, parking and FAQs.

• Create separate communications for speakers, VIPs and attendees.

• Send final reminders and event-day updates directly to attendees.

Best for: Conferences, networking events and community events.

7. Eventbrite and Humanitix

Eventbrite and Humanitix combine ticketing with event discovery, making it valuable for public and ticketed events.

Try this:

• Optimise your event title and description for search.

• Use high-quality event imagery.

• Promote through Humanitix and Eventbrite's email and advertising tools.

• Create unique promo codes for sponsors, speakers and partners.

• Track registrations by promotional channel.

Best for: Public events, workshops, networking and ticketed experiences.

8. Meetup - https://www.meetup.com/en-AU/

Meetup is useful for building recurring communities around shared interests.

Try this:

• Create a group around your event's subject or community.

• Schedule regular events to build momentum.

• Encourage existing members to invite relevant contacts.

• Use previous-event photography to demonstrate the experience.

• Promote the next event immediately after each gathering.

Best for: Networking, professional communities, technology and special-interest events.

9. Reddit - https://www.reddit.com

Reddit provides access to highly specific communities, but promotion needs to be community-led.

Try this:

• Identify relevant subreddits before promoting your event.

• Read each community's promotional rules.

• Participate in discussions before posting promotional content.

• Offer useful information alongside your event invitation.

• Ask moderators about AMAs or community-specific event opportunities.

Best for: Technology, gaming, specialist industries and niche communities.

10. X - https://x.com

X works particularly well for real-time event conversations and industry commentary.

Try this:

• Create and consistently use an event hashtag.

• Pin your registration announcement.

• Introduce speakers through individual posts or threads.

• Share live quotes, photos and insights during the event.

• Encourage attendees and speakers to use the event hashtag.

Best for: Conferences, technology, media and industry events.

11. Pinterest - https://pinterest.com

Pinterest is valuable when people are researching and planning events in advance.

Try this:

• Create boards around your event theme.

• Publish venue, styling, speaker and experience imagery.

• Link every relevant Pin to your registration page.

• Use searchable descriptions and keywords.

• Repurpose event photography into evergreen content.

Best for: Weddings, lifestyle, hospitality, creative and visually led events.

12. Snapchat - https://www.snapchat.com

Snapchat provides access to younger audiences through Stories, video and augmented reality.

Try this:

• Share behind-the-scenes Stories.

• Showcase venue setup and event-day moments.

• Create an AR Lens for major activations.

• Partner with relevant creators.

• Use paid Snap Ads to drive registrations.

Best for: Festivals, entertainment, experiential events and younger audiences.

13. Discord - https://discord.com

Discord is ideal for events where community and ongoing conversation are important.

Try this:

• Create channels for announcements, networking, speakers and FAQs.

• Introduce speakers before the event.

• Use scheduled events for sessions and community activities.

• Create private channels for VIPs, speakers or volunteers.

• Keep the community active after the event to promote future events.

Best for: Technology, gaming, creator and specialist communities.

14. Telegram - https://web.telegram.org

Telegram works well for large communities and direct event announcements.

Try this:

• Create a dedicated event channel.

• Use groups for attendee discussion.

• Pin registration information and key updates.

• Share speaker announcements and agenda changes.

• Use bots for FAQs and automated information where appropriate.

Best for: Technology, international communities and specialist-interest events.

15. WeChat - https://www.wechat.com/en

WeChat is particularly important when targeting Chinese audiences or international Chinese business communities.

Try this:

• Create Chinese-language event content.

• Use an Official Account to publish event information.

• Share registration details and QR codes.

• Create attendee groups for networking and updates.

• Provide Chinese-language information about transport, accommodation and the event program.

Best for: Chinese business events, trade delegations and international conferences.

Which platforms should you use?

You don't need all 15.

For a corporate conference, prioritise LinkedIn, Facebook, Instagram, YouTube and Eventbrite.

For a networking event, focus on LinkedIn, Meetup, Eventbrite, Facebook and WhatsApp.

For a festival or consumer event, prioritise Instagram, TikTok, Facebook, YouTube and Snapchat.

For a technology event, consider LinkedIn, Reddit, Discord, YouTube and X.

The strongest campaigns give each platform a specific role, discovery, registration, engagement or community building, rather than simply posting the same content everywhere.

Need help promoting your next event on Social Media?

At Icon Corporate Events, we combine event strategy, creative, marketing and production to help organisations build experiences that attract the right audience and deliver measurable outcomes.

Planning an event? Let's talk about how we can help you build the strategy, promote the event and deliver the experience. Email info@iconcorpevents.com or call on +61 450 582 080.