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5 steps to launch your product

Launching a product successfully involves careful planning and execution. Here is 5 steps to help launch your product.

Get Clear

Clearly outline your goals and objectives for the product launch. Are you aiming to generate sales, build brand awareness, or gather feedback? Understanding your objectives will guide the planning process and help measure the success of the event.


ChiQ Product Launch at Park Hyatt, Sydney
ChiQ Product Launch at Park Hyatt, Sydney

Who are you targeting?

Determine the demographic and interests of your target audience. Tailor your event to appeal to this specific audience to maximise engagement and ensure that your message resonates.


Real estate apartment release seminar
Real estate apartment release seminar by Mulpha

Make it memorable!

Develop a comprehensive event plan that includes venue, date and time, catering, and activities. Consider incorporating engaging elements such as a product demo, entertainment, or keynote speakers to keep attendees engaged and excited about your product.


Professional Speakers Australia Conference
Professional Speakers Australia presentation by Lisa McInnes-Smith

Market, market, market!

Develop a pre-event marketing strategy to build hype and attract attendees. We recommend hiring a PR agency. Utilise various channels, including social media, email, press releases and influencers to create a buzz around your product launch.


Product display and event alignment at Bella Vista Hotel
Product display and event alignment at Bella Vista Hotel

What happens after the event?

Develop a post-event strategy to maintain momentum and capitalise on the interest generated. This can include follow-up communications, exclusive offers, and leveraging user-generated content and feedback. Keep the conversation going!


Medibank Private new service line release at WSSBE
Medibank Private new service line release at WSSBE

For more on how to launch your next product, contact our team on info@iconcorpevents.com

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