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How Event Sponsorship and Partnerships Create Momentum
When you're building a series of events, one of the hardest things to create is momentum. You may have a strong idea, a clear purpose and an audience you know will benefit from coming together. However you may not yet have the attendance numbers, sponsor relationships or track record to make the proposition easy to sell.


Icon Corporate Events Reappointed as Event Partner for Australian Marketing Institute NSW in 2026
Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026.
As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.


The Ultimate Start-Up Event Playbook: Event Activities Every Founder Must Do
For start-ups, visibility alone is not enough. Trust, credibility and momentum are what move the needle and few tools deliver all three as effectively as well-designed events.


Webinar Announcement: Start the Year with Fresh Insights
We’re excited to share our upcoming webinar series, designed to help you create meaningful experiences, build trust, and drive engagement through events.
The Experience Index Blog Copyright 2019
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