If there’s one constant in event management, it’s this: budgets are a moveable beast! No matter how well you plan, programs evolve. Agendas shift. Stakeholders request additions. Occasionally, funding is reduced altogether. Creating and managing an event budget isn’t just about listing costs, it’s a discipline that requires foresight, flexibility and commercial judgement.

Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.

Events aren’t just about gatherings or entertainment, when done strategically, it becomes a powerful business tool. For CEOs, directors and business leaders, events can strengthen teams, fuel growth and deepen client relationships. However to achieve this, events need to be planned with purpose.

Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:

Return on Investment (ROI) for corporate events is more important than ever. Whether it’s a product launch, conference, seminar or team