At Icon Corporate Events, we know entertainment is never just “filler” at a corporate event. The right entertainment sets the tone, reinforces your brand and leaves guests with a lasting impression. Whether you’re planning an elegant gala dinner or a vibrant family fun day, entertainment is the thread that ties the experience together.

When planning an event, it’s not just about where and when – it’s about who is in the room. The right mix of attendees, staff, sponsors, and partners creates the energy, opportunities, and impact that make an event unforgettable.

Events can deliver huge value from brand growth to sales leads but to prove it, you need to measure ROI. Here’s a quick guide to the most effective ways to track your event’s impact.