As we navigate and utilise the virtual world to host our current events with our clients, we can’t help but wonder how our industry will change once things come back into routine and we get to see, touch, smell and hear rooms full of people at a live event. One thing is for sure, we won’t be seeing live events working by themselves anymore. What we will see is a good balance of digital and live events working together to deliver an even heightened and better experience for delegates, attendees and guests around the world. Hybrid events are the way to go and here is why it is the future.
What is a hybrid event?
A hybrid event is simply an event that combines live, face-to-face events with digital, live streaming events. An example of this could be a staff conference that hosts a live event in Sydney live streaming the same program to different states.
Why Hybrid events?
Hybrid events has an impressive reach of audience making the scope of the event a nationwide and world-wide reach. The ability to attract more attendees by offering both live and digital events. Create further flexibility by providing on demand viewing. With Hybrid events, you are no longer bound by physical or geographical limitations. The world is your target market hence creating further opportunities for your business to grow and reach new markets.
Benefits of hybrid events
For your business
Generates a proven return on investment by creating new revenue streams and access to new markets around the world or nationwide.
Immediate event engagement reporting through the digital aspect of the event.
Provide more value by creating a broader reach and enhancing your brand in different markets.
Help drive additional event attendance and viewership from around the world or nationwide.
Creating content and making this available immediately for on-demand viewing.
Differentiate your service offering to deliver a live and digital event.
Save overall logistical costs and time that come from live events.
Increase revenue by selling access to the live-streaming event or on-demand access online post event.
For your attendees
Option of choosing to attend a live event or a digital event.
Create an online experience that mirrors the live event, complete with interaction and engagement with the presenters.
Avoid scheduling conflicts and boost retention as attendees watch sessions on-demand.
Access to celebrities, speakers, MC’s and entertainers from around the world (Event insight – Hologram technology for the live events).
Save on time and cost of travel, catering and accommodation for attendees.
For more details on how our team can assist you with your next event, please contact us on info@iconcorpevents.com and book in a FREE 1hour consultation through Zoom.