Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.

In an age of digital noise and endless screen time, brands are rediscovering the power of face-to-face experiences. The shift is clear: in-person events are no longer a “nice-to-have” they’re a core pillar of modern marketing strategies. Here's why marketers, brands, and audiences alike are leaning into real-world experiences.

Immersive experiences are rapidly gaining popularity as brands aim to leave a lasting impression and boost customer engagement.