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CASE STUDY - Investe in Piaui Day

Updated: Sep 19

The “Strategic Investment Attraction Agency of the State of Piaui – Investe Piaui”, through its CEO Victor Hugo Saraiva de Almeida, invited directors, CEO and export stakeholders and associations to ‘Investe in Piaui Day’, a seminar followed by a cocktail event to highlight to Australia the wealth and potential of the Brazilian state of Piaui.

 

In the event, the Governor, Rafael Fonteles, will address all of Piaui’s potential to show how the state may be a commercial link between Australia and Latin American markets.

 

The event took place on 20th of March, 5 pm at the Hyatt Regency Sydney.

 

Brief

Host a delegation of 25 representatives from Piaui, Brazil, arranging their transfers and transportation between Sydney and Perth. Invite Australian startups, importers, and exporters to participate. Organise and coordinate a 3-hour seminar and cocktail event to showcase products and commodities from Piaui.


Highlights

In under four weeks, our team successfully delivered an event that met the targeted objectives of a foreign investment body seeking to showcase its resources and attract Australian investment.


Our marketing campaign, aimed at export companies and startups, was particularly notable given the short timeline. Despite this, we were able to engage startup communities, CEOs, and directors from import/export companies and associations.


The event featured a Brazilian theme, highlighted by a keynote presentation from Governor Rafael Fonteles, set against the backdrop of both nations' flags. Attendees enjoyed a captivating video showcasing Piaui, Brazil, followed by a cocktail reception with authentic Brazilian caipirinhas, gourmet canapés, and lively bossa nova music.

 

Scope of Work

ADMINISTRATION

Pre-event communication with key stakeholders (venue, audiovisual, speakers, catering, marketing). Prepare event program, run sheet, production sheet, event timeline and checklists. Confirm all necessary preparations are to execute the cocktail event. Conduct site inspections and a full review of all the activities that have been booked for the event. Coordinate development (collateral) of materials to execute a quality event. Dedicated event comms to ensure streamlined communication with all stakeholders and attendees.

 

EVENT COORDINATOR

Finalise event program and confirm all necessary preparations for event day. Onsite communication with key stakeholders (venue, audiovisual, speakers, catering) to execute event. Work closely with event coordinator team to facilitate event registration process. Troubleshoot and communicate with clients to resolve all issues for the successful execution of the event program. Onsite Bumpin, bumpout, venue set-up, and coordination of key stakeholders.

 

EVENT MANAGER

Oversee communication and management of the event including representing and delivering service excellence that is in keeping with Invest Piauí Brazil and its goals. Work closely with internal and external stakeholders to define and execute event objectives and specific implementation plans that promote Invest Piauí Brazil. Establish communication protocols and operating procedures with Invest Piauí Brazil, subcontractors and program staff. Determine fiscal requirements from stakeholders. Maintain a calendar of event and implement a system that enables and anticipates 4-week planning for effective event management for the cocktail event.

 

EVENT EVALUATION

Administer and facilitate post-event debriefing with Invest Piauí Brazil.

 

INVITE AND REGISTRATION

Set-up ticketing and registration platform. Manage check-ins and enquiries from delegates. Set reminders and announcements including nurture campaign to encourage ticket sales.

 

MARKETING

Create a profile and persona of the intended target market. Create a list of businesses, companies, business and investment bodies that want to invest in exporting Brazilian products and services to Australia. Build all required marketing collateral including invites, paraphernalia and onsite signage to highlight the event. Invite the target list to the cocktail event. Follow up and provide a post-marketing report with results.

 

VENUE

Source and book venue

 

AV

Source and book AV

 

INTERPRETING SERVICES

Source and Book

 

TRANSFERS AND TRANSPORT

Source, book and schedule


Contact our team today to organise your next event on info@iconcorpevents.com.



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