CASE STUDY: Invest Piauí Day – Sydney and Perth Delegation Program

Client: Invest Piauí – Strategic Investment Attraction Agency of the State of Piauí, Brazil

Event: Invest in Piauí Day – Investment Seminar and Cocktail Reception

Location: Hyatt Regency Sydney

Date: 20 March, 2024

Attendees: Australian CEOs, founders, exporters, importers, investment bodies and trade associations

Overview

Invest Piauí, led by CEO Victor Hugo Saraiva de Almeida, engaged our team to deliver a high-impact investment showcase designed to highlight the economic strengths, export capability and global potential of the Brazilian state of Piauí.

The delegation, including the Governor of Piauí, Rafael Fonteles, aimed to position Piauí as a commercial gateway linking Australia with broader Latin American markets.

Despite a tight four-week turnaround, we successfully coordinated the full delegation program across two states and delivered a premium seminar and cocktail event that connected Piauí’s key decision-makers with Australian industry leaders.

Event Objectives

• Host an official delegation of 25 Brazilian government and trade representatives across Sydney and Perth.

• Deliver a 3-hour seminar and cocktail reception to showcase Piauí’s commodities, investment opportunities and bilateral trade potential.

• Attract Australian startups, exporters, importers and business associations to attend and engage in trade-focused discussions.

• Provide a premium guest experience reflective of Piauí’s economic ambition and international standing.

Results and Highlights

Successful Delivery Under a Four-Week Timeline

Our team delivered full end-to-end event services—including marketing, logistics, venue management and supplier coordination—under a significantly condensed delivery window.

Highly Targeted Marketing and Industry Attendance

We attracted CEOs, directors, export associations and startup representatives through a focused outreach campaign crafted specifically for Australia’s import/export and innovation sectors.

Premium Cultural and Diplomatic Experience

• Opening keynote from Governor Rafael Fonteles

• Dual-nation theming with Brazilian and Australian flags

• Immersive destination video showcasing Piauí

• Authentic Brazilian caipirinhas, gourmet canapés and live bossa nova music

The event successfully positioned Piauí as a sophisticated, investment-ready region with strong commercial ties to Australia.

Scope of Work

1. Administration and Pre-Event Planning

• Managed communication with venue, AV, speakers, catering and marketing teams

• Developed the event run sheet, program, production schedule, timeline and checklists

• Conducted site inspections and logistical reviews

• Coordinated all event collateral and stakeholder communication

• Ensured all preparations were in place for seamless event execution

2. Event Coordination

• Finalised the event program and operational plans

• Managed onsite communication with venue, AV, catering and speakers

• Oversaw guest registration and front-of-house operations

• Delivered bump-in, bump-out and full venue set-up

• Troubleshot issues and ensured smooth delivery throughout the event

3. Event Management

• Led overall communication and project delivery on behalf of Invest Piauí

• Developed event objectives and implementation plans aligned with the client’s goals

• Established protocols and operating procedures with all subcontractors

• Oversaw fiscal requirements and resource allocation

• Managed a structured four-week project schedule to meet all milestones

4. Event Evaluation

• Conducted post-event debrief with Invest Piauí

• Provided insights and recommendations for future engagement opportunities

5. Invitation and Registration Management

• Set up ticketing and registration systems

• Managed guest enquiries and check-ins

• Delivered reminder communications and nurture campaigns to drive RSVPs

6. Marketing and Audience Acquisition

• Created target-market personas for Australian export and startup sector

• Built a comprehensive list of prospective organisations and associations

• Designed all marketing collateral, invitations and onsite signage

• Executed email outreach and follow-up campaigns

• Delivered a post-event marketing report

7. Venue, AV and Supplier Management

• Sourced and secured the venue

• Coordinated audiovisual requirements

• Booked interpreting services for the delegation

• Managed all transfers and transportation across Sydney and Perth

Outcome

The event achieved its diplomatic and commercial objectives by showcasing Piauí to key Australian industries and positioning the Brazilian state as a strategic investment destination. The delegation engaged meaningfully with local businesses, driving interest in future trade opportunities.

Looking to deliver a high-impact event for an international delegation or trade showcase?

Contact our team at info@iconcorpevents.com to start planning your event.