My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even

Ever invested in an event activation that just didn’t deliver? We get it! event sponsorship and activation can be a significant financial and time commitment. And when there’s no return on that investment, it can feel like a missed opportunity.