Ever invested in an event activation that just didn’t deliver? We get it! event sponsorship and activation can be a significant financial and time commitment. And when there’s no return on that investment, it can feel like a missed opportunity.

Using events as part of your marketing strategy is one of the most effective ways to generate direct ROI and build your company profile....

A subtle way to reinforce your theme and brand is through playing with the five senses of hearing, seeing, tasting, touching and smelling.