CASE STUDY: Business Leadership Lunch with John McGrath

The Sydney Hills Business Chamber is the leading business support organisation in the region, known for providing local businesses with practical tools, strategic connections, and opportunities for growth. Each year, the Chamber hosts its highly anticipated Business Leadership Lunch, an event designed to motivate and empower members through the experiences of an accomplished keynote speaker.

The luncheon spotlights a high-profile business leader who shares their professional journey, the challenges they have overcome, and the lessons that have shaped their success. The objective is to inspire attendees by showcasing real stories of resilience, innovation, and leadership within the Australian business landscape.

Our Brief

We were tasked with securing a well-recognised, credible figure from the building and construction sector, someone who could speak authentically about leadership, entrepreneurship, and navigating industry challenges.

Our recommendation was John McGrath, one of Australia’s most respected real estate entrepreneurs and the founder of McGrath Estate Agents, a major force in the national property market. His expertise, industry knowledge, and entrepreneurial journey aligned perfectly with the Chamber’s goals for the event and resonated strongly with the business community.

In addition to sourcing the speaker, we were responsible for managing key elements of the event to ensure a seamless and impactful experience for both the Chamber and its members.

Scope of Work

Administration: Managed documentation, communication, scheduling, and event support.

Event Coordination: Oversaw stakeholder engagement, on-the-day logistics, and operational flow.

Event Evaluation: Delivered a comprehensive post-event report, including ROI (Return on Investment), ROO (Return on Objectives), and ROE (Return on Experience).

Event Management: Led planning, operations, and execution to ensure a professional and engaging experience.

Format and Content Development: Designed the event structure, run sheet, and key messaging to enhance audience engagement.

Sponsorship: Secured Castle Group as the event sponsor, strengthening the value and financial sustainability of the luncheon.

Find out more about our team and ask us how we can put together your next leadership lunch. Contact us on info@iconcorpevents.com.