Product Launch - Case Study
Updated: Jul 10, 2020
Successfully launch CHiQ to the Australian market and existing client base. Showcase new CHiQ range of televisions and refrigeration.
To showcase the new CHiQ range from ChangHong, the theme of the event was based on the Formula 1 Grand Prix to fit with CHiQ’s partnership. As guests enter the beautiful Park Hyatt Sydney, they were greeted by 'Australian Grand Prix' grid girls. A traditional Chinese Harpist set the tone by providing mellow-dramatic performance and reflecting on CHiQ’s Chinese heritage. The evening opens with some networking and delicious canapés and a cheese foraging table. The new CHiQ products are highlights of the event – showcased around the room for guests to view, touch and test. A roving magician makes his way through the audience, entertaining guests with CHiQ smart facts using CHiQ business cards. To enhance engagement and create a memorable experience, guests have the opportunity to compete against each other on a virtual racing simulator, bringing a realistic Formula 1 Grand Prix atmosphere to the launch. Guests are gifted with a CHiQ branded gift bag and hat to close the night.
SCOPE OF WORK:
Audio and visual production, Catering and Venue management, Creative Direction, Entertainment, Event Administration, Event Production, Event Management, Event Coordination, Invites and Registration, Transport and Transfers management