CASE STUDY: CHiQ Product Launch, Australian Market Introduction

The Objective

Our goal was to deliver a high-impact launch event that introduced CHiQ to the Australian market and re-engaged ChangHong’s existing client base. The event needed to showcase CHiQ’s new range of televisions and refrigeration products in a way that reflected the brand’s innovation, energy, and global partnerships.

Our Work

To bring the CHiQ brand to life, we designed an immersive event inspired by the Formula 1 Grand Prix, aligning with CHiQ’s global sponsorships and creating a dynamic platform for the product reveal.

Upon arrival at the Park Hyatt Sydney, guests were warmly welcomed by Australian Grand Prix grid girls, immediately setting the tone for a premium, motorsport-themed evening. A traditional Chinese harpist performed throughout the arrival period, adding a sophisticated cultural element that paid tribute to CHiQ’s Chinese heritage.

The evening began with networking, accompanied by gourmet canapés and a beautifully curated cheese foraging station. Around the room, CHiQ’s newest televisions and refrigeration products were elegantly displayed, encouraging guests to explore, test, and experience the technology firsthand.

To elevate the entertainment, a roving magician moved through the crowd, integrating clever CHiQ-inspired facts into his illusions using branded business cards—a subtle yet memorable way to reinforce key product messages.

One of the main attractions of the night was the virtual Formula 1 racing simulator, which allowed guests to compete head-to-head in a realistic racing experience. This interactive feature amplified engagement and strengthened the Grand Prix theme, leaving a lasting impression on attendees.

As the evening concluded, guests departed with a CHiQ-branded gift bag and hat, ensuring the brand experience extended well beyond the event itself.

Scope of Work

• Audio and Visual Production

• Catering and Venue Management

• Creative Direction

• Entertainment Management

• Event Administration

• Event Production

• Event Management

• Event Coordination

• Invitations and Registration

• Transport and Transfers Management

Launching a new product? Discover how our creative team can deliver an exciting, engaging launch that drives real results. Contact info@iconcorpevents.com for more details