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Product Launch - Case Study

Updated: Jul 10, 2020



Successfully launch CHiQ to the Australian market and existing client base. Showcase new CHiQ range of televisions and refrigeration.


OUR WORK:


To showcase the new CHiQ range from ChangHong, the theme of the event was based on the Formula 1 Grand Prix to fit with CHiQ’s partnership. As guests enter the beautiful Park Hyatt Sydney, they were greeted by 'Australian Grand Prix' grid girls. A traditional Chinese Harpist set the tone by providing mellow-dramatic performance and reflecting on CHiQ’s Chinese heritage. The evening opens with some networking and delicious canapés and a cheese foraging table. The new CHiQ products are highlights of the event – showcased around the room for guests to view, touch and test. A roving magician makes his way through the audience, entertaining guests with CHiQ smart facts using CHiQ business cards. To enhance engagement and create a memorable experience, guests have the opportunity to compete against each other on a virtual racing simulator, bringing a realistic Formula 1 Grand Prix atmosphere to the launch. Guests are gifted with a CHiQ branded gift bag and hat to close the night.


SCOPE OF WORK:


Audio and visual production, Catering and Venue management, Creative Direction, Entertainment, Event Administration, Event Production, Event Management, Event Coordination, Invites and Registration, Transport and Transfers management

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