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It’s Pawsitively Unforgettable: Outstanding Results from This Year’s Festival!
Pawsitive Steps Festival 2025 delivered some incredible results. Here are the details:


Why Your Advertising Dollars Are Better Spent on Events
Research shows that events are one of the most effective ways to engage consumers and clients with your brand or product. When planning your


Engage and Inspire: Designing a Memorable Event Program
Creating a high-energy, interactive event program that keeps attendees engaged requires careful planning.


Top 10 Experiences for Conference Delegates and Event Attendees in Sydney
Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.


Why Evaluating Event ROI is Essential for Corporate Events Success
Return on Investment (ROI) for corporate events is more important than ever. Whether it’s a product launch, conference, seminar or team


25 Innovative Event Ideas and Activities to Elevate Your Attendees Experience
Creating engaging and unforgettable events can be a challenge, but with the right ideas, you can captivate your audience and leave a lasting


Creating Immersive Experiences for Events: The New Era of Multi-Dimensional Engagement
Immersive experiences are rapidly gaining popularity as brands aim to leave a lasting impression and boost customer engagement.


How to come up with creative ideas for your next event?
Creativity operates within a framework. Below, you'll find steps to assist you in ideating events that are exciting, engaging, and immersive


Creating Sustainable Events: A Guide to Eco-Friendly Planning
In today's world, sustainability is more than just a buzzword—it's a necessity. As event planners, it's our responsibility to minimise...


Light and Hope with Harman Foundation
Founded in 2013 by Harinder and Maninder, after their tragic loss left them thirsting for meaningful, sustainable support services, the...


Easter-iffic Corporate Event Ideas
An Easter-iffic themed corporate event incorporates elements that evoke the spirit of Easter, which typically includes themes of renewal,...


Mastering Event Management: Navigating Challenges for Success
Event management is a multifaceted endeavour that demands a delicate balance between creativity, precision, and resourcefulness. Behind...


Maximising Business Growth: A Strategic Guide to Mapping Your Event Year
In the realm of business expansion and connectivity, events stand as the pinnacle platform for engaging with business owners, CEOs, and...


An experience to remember - 10 Corporate Christmas Party Ideas 2022
An experience to remember - 10 Corporate Christmas Party Ideas. We’ve included options for companies big and small, local and national.


Adding gift boxes to your staff virtual events
The why, what and how of using virtual event gift boxes to get your team excited and engaged, at the event and afterwards. Ideas for all.


CASE STUDY: Relaunching SHBC Live Events after COVID
Client: Sydney Hills Business Chamber (SHBC) The Sydney Hills Business Chamber is one of the region’s most active and influential business networks, known for its strong membership engagement and high-profile annual events. Icon Corporate Events had proudly partnered with SHBC for several years—until COVID-19 brought in-person gatherings to a halt. Event Challenge By early 2021, the Chamber had not hosted a face-to-face event for nearly 12 months. To restore confidence and re


Attending a Virtual Event? Tips and tricks to maximise your engagement
Have you ever found yourself tuning into a virtual event only to come out feeling like it’s another YouTube clip? Virtual events are here...


Top 5 Event Trends for 2021
Happy New Year! Now that we got through 2020, we were contemplating whether we should put our yearly blog of our Top 5 Event Trends for the


The Power of Connecting: An event manager's life
My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even


Hybrid Events - What you need to know.
As we navigate and utilise the virtual world to host our current events with our clients, we can’t help but wonder how our industry will...
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