If there’s one constant in event management, it’s this: budgets are a moveable beast! No matter how well you plan, programs evolve. Agendas shift. Stakeholders request additions. Occasionally, funding is reduced altogether. Creating and managing an event budget isn’t just about listing costs, it’s a discipline that requires foresight, flexibility and commercial judgement.

Following the successful delivery of our first AMI NSW event in 2025, we’re proud to announce that Icon Corporate Events has been reappointed to deliver two events for 2026. As Event Partner, we will continue working alongside AMI NSW to elevate their quarterly event program, strengthening member engagement, increasing sponsor value, and delivering meaningful experiences for Australia’s marketing community.

Artificial Intelligence is everywhere in the events industry conversation. From automated run sheets to AI-generated stage visuals, the narrative suggests that events are on the brink of a technological revolution. But beneath the headlines and product demos, one question remains: Is AI genuinely transforming event management, or is much of it marketing hype? This article breaks down where AI delivers measurable value, where it falls short, and how corporate event teams can a

For start-ups, visibility alone is not enough. Trust, credibility and momentum are what move the needle and few tools deliver all three as effectively as well-designed events.

Effective communication with attendees is one of the biggest drivers of event success. Whether your event is in-person, hybrid or fully online, the way you share information, capture feedback and engage people throughout the experience will strongly influence how they feel about your brand and whether they return.

There’s an old saying: "The best navigator is the one who’s survived the storm." In the events industry, this couldn’t be more true. When the pressure is high and expectations are even higher, experience and expertise matter. And when you’re competing in a market as sophisticated and fast-moving as event management, choosing the right partner isn’t just important, it’s essential.

Sydney is an iconic city brimming with unique experiences, breathtaking views and rich cultural landmarks.

In today's world, sustainability is more than just a buzzword—it's a necessity. As event planners, it's our responsibility to minimise...

After an incredible 2019 festival, the team at Icon are back supporting Mind Connections Foundation with the only festival dedicated to...

Event management is a multifaceted endeavour that demands a delicate balance between creativity, precision, and resourcefulness. Behind...

An open letter to the courageous people of Japan and event managers that organised the Tokyo 2020 Olympic Games successfully.

We deliver a professional conference organising structure that is simple and effective. More importantly, take the stress out of your...

My journey into the world of events began at just 11 years old, in a small East African country called Ethiopia. My mother, a self-taught wedding stylist and all-round creative force, ran her business with passion, precision and the help of her two sons (my brother and I). She had us doing everything from sewing drapes and setting tables to carrying furniture into event halls. On weekends, we found ourselves not only behind the scenes of weddings but also at large public even